Branding & Communication Assignment Example | Topics and Well Written Essays - 3500 words

Branding & Communication - Assignment Example There are multiple stakeholders affected by corporate branding such as investors or employees. Impacts created by corporate branding can be determined in terms of evaluation of services or products, corporate culture and identity, brand extensions, employment applications, sponsorship, etc. Brand refers to design, name or term that can differentiate one product from another. Branding concepts are widely used in advertising campaigns, business and marketing activities. This study would comprise of implications of corporate branding. These implications shall be determined in context of both consumers and companies. Corporate branding examples will be included in this study in order to analyze consequences of corporate branding strategy. This approach facilitates economies of scope and initiates rapid new product acceptance. The reason being potential buyers are more familiar with brand name. There are negative implications of corporate branding. It reduces scope for positioning of a pa rticular brand. Different products encompass unique characteristics and this in turn requires distinguished branding activities. Multiple touchpoints can be effectively incorporated by branding. Corporate branding is not confined to any specific name or mark. The touch points emphasized on by branding approach are customer service, training and employee treatment, logo, product or service quality, advertising campaign, stationary and packaging. Brand is usually considered to be an intangible asset of a company. It is most valuable asset of any organization since it enables customers to strongly associate with any corporate brand. Brands are efficiently managed by owners so as to provide value to shareholders. This study will also comprise of differences between product and corporate brand, along with their symbolic and functional attributes. Effective corporate branding strategies not only initiate high sales margins but even guarantee long term customer relationship with

Suppose you were selected for special position Essay

Suppose you were selected for special position - Essay Example This take however may be challenged, especially when a not sought for assignment is offered, and there are no chances of refusal. If I get myself in such a fix, then it would be required that I apply my course and every single thing I have learnt in the process in dealing with the issue at hand. For me, my course and especially physics would play a central role. Ethics Moral responsibility plays a central role in any given assignment. Regardless of the specific field of training, this is a fundamental component of one self, not only in the field of employment, but also in any given context of human interactions. The various education fields have different ethics applicable to them (Perl 213). This encompasses physics among all other identifiable fields of study. In this regard, taking into account the codes of ethics applicable to me, given the course I have taken, I am morally responsible to take on assignments offered to me. This does not only imply personal benefit, but also the w elfare of the entire society; the entire company included. Training The education system in place takes care of individual interests, not only in academic terms, but also in every identifiable aspect of life. Training that makes me handle not sought for assignments encompass class work, related practical work as well as outside-class exposure. This is an input factor that has been realized along the line of study, such that it becomes integral to whatever goals and objectives pursued during and after successful completion of studies. Personal diversity and dynamism Personal growth and development is neither rigid nor fixed to specific grounds of capability. Physics is a unique subject that captures changes in a very specific way (Perl 288). Most of the worldwide development, innovativeness and inventions borrow heavily from physics and related subjects. The diversity and dynamism characteristic of this subject and the course in general should be manifested through the learners. Succ essful completion of this course implied that all requirements prior to this course have been met. In this regard, applying the concepts, theories and models presented in the course should not amount to any difficulty. The important thing to note is that the specific theories and concepts presented in the course are not likely to be the same as those that will be encountered in the actual line of work. Experiencing a different scenario from that I am already used to is a challenge. However, I take challenge as a factor of determination, where personal diversity and dynamism is based upon. This means that even if I land on a not sought for assignment, there are no regrets nor are there doubts that I can actually handle it. Being open and broad minded is the crucial factor that determines personal diversity and change over time. Fixing my career to the specifics of the course does not imply learning for me. This course has taught me that knowledge is a procedural attainment through wh ich a known phenomenon leads to an unknown, and that unknown, another phenomenon of knowing is created. In this regard, the new technology meant to produce electricity may not be known to any employees of the company, but it is known to some other party not present in the company. This brings in the fundamental point to consider. That is, there exists information about this technology and how it works to achieve the desired purpose. As a Lead