Martin Luther King s Letter From Birmingham Jail Essay

Martin Luther King Martin Luther King† letter from Birmingham Jail† is about a letter King wrote to his opponents about why he is taking a nonviolent action against the unjust rule that blacks had to follow. His opponent argued that now is not the time to protest even though they agreed with what he is doing. His opponents said the timing is not right, he should wait a little bit longer. Dr. King addresses his critics by telling them he disagrees with them, what he is doing is right he can no longer wait. He wrote this letter while in jail for protesting without permit. He told them why he disagrees with them by explaining in this letter. He said they have been waiting for 340 years, their patience is running out. King believed nonviolent protest is the only way to go. He understood that by protesting they will break some laws that were there to prevent blacks from doing things in public. But he believed the law that makes illegal for his to protest is unjust law and it’s okay to bre ak unjust laws. To make his point he talked about how civil disobedience was done in the past; how it was illegal for anybody to help the Jews escaped the Nazis and how it was legal to do what the Nazi regime did to the Jewish people. How everything the Hungarian freedom fighters were illegal. He talked about how civil disobedience was used in the past by Christians when they were being forced to follow unjust laws by the Romans. Looking back at what Dr. King did he was right that’s why itShow MoreRelatedMartin Luther King s Letter From Birmingham Jail1690 Words   |  7 Pages1960’s were a time of civil disobedience and protest against the inequalities in America. Specifically, in Birmingham, Alabama, in the year 1962, Martin Luther King Jr. spoke out against the racial inequalities in one of the most famous letters in America’s history: â€Å"Letter from Birmingham Jail.† This letter was sent to a group of Alabama clergymen who chastised King’s disobedience. The letter was written with the purpose to encourage these eight men to side with King. Martin Luther King Jr.’s knowledgeRead MoreMartin Luther King s Letter From Birmingham Jail1860 Words   |  8 Pagesdisobedience as identified by Martin Luther King is a form of direct action, and an outright refusal to conform to laws as a form of protest. Martin Luther King addresses this method of resistance in his text, â€Å"Letter from Birmingham Jail†. Martin Luther King Jr personally drafted the text as a response to criticisms made in a statement by clergymen whom apposed King’s nonviolent methods of resistance to continuous issues of racism occurring in Birmingham, Alabama. As expressed by King and described in hisRead MoreMartin Luther King s Letter From Birmingham Jail998 Words   |  4 PagesMartin Luther King, Jr. seldom had time to answer his critics. But on April 16, 1963, he was confined to the Birmingham jail, imprisoned for participating in civil rights demonstrations. â€Å"Alone for days in the dull monotony of a narrow jail cell,† King pondered a letter titled A Call for Unity that fellow clergymen had published pressing him to drop his crusade of nonviolent resistance and to leave the battle for racial equality to the courts. Within that document, King’s fellow clergymen caste himRead MoreMartin Luther King s Letter From Birmingham Jail1562 Words   |  7 PagesDr. Martin Luther King, one of the most influential men in the world, had played a pivotal role during the Civil Rights movement. He led the entire nation in the fight to end segregation, but while trying, he faced many obstacles, one being getting arrested during a rally. While in jail, King had time to respond to the critics of his work in the movement, and he wrote a marvelous, captivating response. In King’s â€Å"Letter from Birmingham Jail,† he replied and prof essed his emotions to the white clergymenRead MoreMartin Luther King s Letter From The Birmingham Jail939 Words   |  4 PagesMartin Luther King preached the realities of what justice truly is. Nearly 50 years later our world is still having trouble with these ideas. There is no doubt that Martin Luther King was an extremely virtuous man. He won the Nobel Peace Prize in 1964, had a Ph.D. in systematic theology, was a baptist minister, and was probably the most recognized person in the civil rights movement. He was assassinated in 1968. The incident as described by Thich Nhat Hanh; I couldn t believe it. I thought theRead MoreMartin Luther King s Letter From Birmingham Jail1509 Words   |  7 Pagespeople to fight for their freedom with words and not their fists. Martin Luther King Jr. used the power of rhetoric during the civil rights movement to gain equality for the black community. MLK was a master of rhetoric and used his knowledge of proper arguments to sway the opinions of people in power to get what he wanted. Even though Martin Luther King includes an abundance of rhetorical devices in the â€Å"Letter from Birmingham Jail,† he most effectively utilizes ethos and logos, elevating his perceivedRead MoreMartin Luther King Jr. s Letter From A Birmingham Jail1157 Words   |  5 PagesMartin Luther King Jr.’s â€Å"Letter from a Birmingham Jail† is directed towards the clergymen, although America is his audience, King had come to Birmingham to address the segregation problem in the United States. He refuses to stay silent, even though people told him to wait for the change to happen. King is a part of the Southern Christian Leadership Conference that has many organizations across the South. He felt that he has a right to be in Birmingham because his organizations have connections withRead MoreAnalysis Of Martin Luther King s Letter From Birmingham Jail955 Words   |  4 PagesBy 1963, when Martin Luther King planned a campaign aga inst segregation in Birmingham, Alabama. During the demonstration he was arrested and lives in the jail for eight days. While he was in prison, he wrote his letter from Birmingham Jail to explain his actions and those who urged him to call off the demonstrations. Martin Luther King Jr. Birmingham Jail is important because, he explains the reasons for the non-violent demonstrations, he shows that black people are intelligent, and he criticizesRead MoreMartin Luther King Jr. s Letter From Birmingham Jail934 Words   |  4 PagesIn Martin Luther King Jr.’s , â€Å" Letter from Birmingham Jail†, King responds to the judgments of a group of clergymen , after King s arrest, by writing a letter explaining why the clergymen s judgments were wrong. In his letter, king brings very reasonable and valid points that challenge the judgments of the ministers. The main arguments that king makes would be the reason of his existence in Birmingham, white power structure and its racial i njustice, and finally why negotiation has brought up impatienceRead MoreMartin Luther King Jr. s Letter From Birmingham Jail1223 Words   |  5 PagesMartin Luther King, Jr.’s, â€Å"Letter from Birmingham Jail,† emphasizes the need for civil disobedience when faced with unjust laws. This idea contradicts Socrates’ claim made in Crito, that one must follow the law under all circumstances. In this paper, I will argue that Socrates is not a proponent of civil disobedience based on King’s definition of civil disobedience and Socrates’ charges. Moreover, I will argue that both Socrates and King disagree with one another based on the concept of civil

Company Profile Godaddy Inc. Essay - 1004 Words

Company Profile: GoDaddy Inc. provides cloud based technology products, domain name services and web hosting for businesses at different levels. The web hosting is delivered through dedicated servers and cloud applications. The company has extended its service to website builder, website optimization, email marketing etcetera. The company is listed in New York Stock Exchange. As per their website there are more than 14 million customers across different countries. Till date 63 million domains are registered using GoDaddy and the number is showing an upward trend. Customer Profile: Most of the GoDaddy’s customers are the people willing to start their own business, already running a business or who need to display anything online using internet. There is no specific age group and most of the people with/without computer awareness could be the potential customers. Mission Statement: As per the information available on GoDaddy’s website, their mission statement is mentioned below: â€Å"We are here to help our customers kick ass. We do that by living our strategy and ruthlessly prioritizing our work to create simple elegant technology that delights our customers – all while delivering service that is second to none. Every single day, we join forces across teams and groups to break down barriers, build new markets and stare down the impossible until the impossible blinks.† (1) What core needs are being met? GoDaddy’s mission statement describes that their aim is to help customers.Show MoreRelatedWgu E-Business Expansion Proposal Essay13960 Words   |  56 Pagesand Spanish Translation and Interpretation—translation of all the professional documents listed above; interpretation for both in-person and virtual environments. The chief area of opportunity that I have identified is in an online presence. The company currently does not have one, which contributes to lost revenue due to stagnant market recognition and an appreciation of customer trends. This proposal will offer a viable path to create an online presence that will contribute to the company’s profit-maximizingRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pageslots of money. Your business plan won second place in a local competition, and you are using the $10,000 prize to support yourselves as you start your company. a. Identify the key decisions you need to make to be successful entrepreneurs, the information you need to make them, and the business processes you will need to engage in. b. Your company will need to exchange information with various external parties. Identify the external parties, and specify the information received from and sent to

Violence, Causes And Effects Of Domestic Violence - 733 Words

Domestic violence is a widespread epidemic. Every 15 seconds a woman is beaten by their husband or partner in the United States alone. Destructive and abusive behaviors in intimate relationships may start as something of not much importance and escalate from there on. An incident of domestic violence is very rarely ever isolated and will more than likely be repeated. These violent incidents tend to happen more frequently and become increasingly more violent over time until they eventually spin out of control unless someone puts a stop to it. According to  ¨Violence Against Women, A Majority Staff Report ¨ , domestic violence is the leading cause of injury to women between the ages of 15 to 44. To put this in perspective, domestic violence†¦show more content†¦Although the vast majority of domestic violence cases reported have women as the victims men are also victims of domestic violence. As Jan Brown, founder of the Domestic Abuse Helpline for Men, said  ¨domestic vi olence is not about size, gender, or strength. It’s about abuse, control, and power, and getting out of dangerous situations and getting help, whether you are a woman being abused, or a man.† . All victims of domestic violence deserves the same availability of resources when trying to get out of abusive relationships because regardless of their gender they are still victims and it is still a crime. Often times the social construct of masculinity makes men feel like they can ´t come forward about their abuse. Many male victims feel like they are less  ¨manly ¨ for allowing the abuse to happen. Domestic abuse is NEVER the victims fault regardless of their gender. Male victims rarely report their abuse because of fear of not being believed and because of their own embarrasment. Domestic violence changes the atmosphere in family households dramatically. Constant fear and confusion replaces the feelings of love and comfort that are expected to be present in normal family homes. When children witness their mother or father being abused they may feel guilty that they cannot protect their parent or they may even feel that the abuse is their fault. The abuse can also extend to the child or the child may beShow MoreRelatedCause an Effect of Domestic Violence Essay1005 Words   |  5 PagesCause and Effect of Domestic Violence 1 Each year in the United States, an estimated two-to-four million women experience serious abuse from a male partner and thousands are killed. As many as one-in-three adult women is abused by an intimate during her lifetime. While only 5% of all annual violence against men is by a partner, 28% of all annual violence to women is by an intimate and 70% of intimate murder victims are women. Domestic violence is one of the major causes for emergency roomRead MoreThe Dangers Of Domestic Violence Essay790 Words   |  4 PagesTitle: Domestic Violence Specific Purpose: To inform my audience of the dangers of domestic violence and where to get help. Thesis Statement: Domestic violence is a crime that exist in all cultures, races, educational backgrounds and economic levels. Introduction Domestic violence is not just hitting or an occasional argument. It’s a mental abuse of power. The abuser tortures and control the victim by threats, intimidation, and physical violence. Around the world at least oneRead MoreDomestic Violence And Sexual Violence1411 Words   |  6 PagesThe term domestic violence is defined as the deliberate frightening, sexual and physical assault, or a behavior that is abusive or intolerable to others as a part of the regular sequence of power and the domination executed by one confidant companion to the other. The patterns of domestic violence usually comprise of the sexual violence, abusing the partner emotionally, psychological assault, and the physical violence. It is dramatic that how the severity and the frequency of the occurrences of theRead MoreDomestic Violence And Sexual Abuse896 Words   |  4 Pagesyoung age? Introduction: What is domestic violence? â€Å"Domestic Violence is a pattern of behaviors used to establish power and control over another person through fear and intimidation, often inclosing the threat or use of violence†(Safe Horizon, 2015). Domestic violence includes physical abuse, sexual abuse, emotional abuse, and exploitation; therefore, this is in relation to â€Å"intimate partner violence, battering, relationship abuse, spousal abuse, or family violence† (Safe Horizon, 2015). People usuallyRead MoreThe Effects of Domestic Violence on Children1529 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead More Domestic Violence in Canada1662 Words   |  7 PagesViolence has become prevalent within society; it is something the western world has learned to accept. With every minute that passes Canadians come face to face with certain acts of violence they may not have previously encountered (citation). Although, violence is not a subject that one can escape, women and children have unfortunately become the prime victims of violent acts. The media glorifies violence in other countries around the world it fails to address the presence of violence within CanadaRead MoreThe Un ited States Department Of Justice Defines Domestic1466 Words   |  6 PagesUnited States Department of Justice defines domestic violence as â€Å"a pattern of abusive behavior in any relationship that is used by one partner to gain or maintain power and control over another in timate partner.†(President’s Proclamation 2016). Domestic violence includes verbal, physical, sexual, or psychological attacks, even economic coercion. Bancroft et al. (2002 p.1)have claimed that 7 million or more children being exposed by acting of domestic violence each year in United States. Many of thisRead MoreDomestic Violence And The Silent Epidemic1233 Words   |  5 PagesEvery 9 seconds in the U.S. a woman is assaulted or beaten. Domestic violence is a serious problem not only in the U.S., but across the globe. It is known as the silent epidemic because so many victims, majority women, suffer in silence. According to statistics, 85% of domestic violence victims are women. Addition ally, statistics show that one in every four women will experience domestic violence in her lifetime and that an estimated 1.3 million women are victims of physical assault by an intimateRead MoreThe Effects of Domestic Violence on Children1540 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead MoreDomestic Violence Affects Women Health1399 Words   |  6 Pagesfrom domestic violence every day, from physical, emotional, and even verbal abuse. Violence towards women is very important because it can cause a huge impact on women’s health and can even get as serious as death. So many women are getting some form of abuse and aren’t aware of how serious it can be. The problem that I will be discussing is how domestic violence affects women health. When previously taking Women’s Studies and Intro to Women’s Health, this problem was discussed. Domestic Violence

The President Of Bartavia s Fiscal Policy With The...

The President of Bartavia wants to enact expansionary fiscal policy with the intention of manipulating inflation and unemployment. Although Bartavia is nearly employing all of its resources in production and extremely close to full employment level, the President is still concerned about the small percentage that is unemployed. Unemployment is the state of a person without a job or a reliable salary or income. Inflation and unemployment are characteristics that are closely monitored to indicate the economic performance of a country. As the economic advisor to the president, I would strongly advise against implementing this policy. Currently, the economy is not in a recession making the trade-offs associated with economic expansion counter intuitive. In addition, the Phillips Curve demonstrates the inverse relationship between inflation and unemployment, making the need for expansionary action unnecessary right now. Finally, Okun s Law shows how this policy would effect Bartavia s GDP via the sacrifice ratio. These three reasons show that the long-run consequences outweigh the short-run benefits of expansionary fiscal policy. Therefore, I implore the President to avoid implementing the expansionary policy. First of all, expansionary fiscal policy is passed to expand the money supply of an economy to encourage economic prosperity, growth, and combat inflation. Inflation is described as the overall increase of prices in an economy or country. There are several ways an

Places and Manner of Articulation in English Free Essays

| PLACES OF ARTICULATION The active articulator usually moves in order to make the constriction. The passive articulator usually just sits there and gets approached. A sound’s place of articulation is usually named by using the Latin adjective for the active articulator (ending with an â€Å"o†) followed by the Latin adjective for the passive articulator. We will write a custom essay sample on Places and Manner of Articulation in English or any similar topic only for you Order Now For example, a sound where the tongue tip (the â€Å"apex†) approaches or touches the upper teeth is called an â€Å"apico-dental†. Most of the common combinations of active and passive articulator have abbreviated names (usually leaving out the active half). These are the abbreviated names for the places of articulation used in English: Bilabial The articulators are the two lips. (We could say that the lower lip is the active articulator and the upper lip the passive articulator, though the upper lip usually moves too, at least a little. ) English bilabial sounds include [p], [b], and [m]. [pic] Labio-dental The lower lip is the active articulator and the upper teeth are the passive articulator. English labio-dental sounds include [f] and [v]. [pic] Dental Dental sounds involve the upper teeth as the passive articulator. The active articulator may be either the tongue tip or (usually) the tongue blade. Dentals are the initial sounds of words ‘thin’ and ‘that’. [pic] Alveolar Alveolar sounds involve the alveolar ridge as the passive articulator. The active articulator may be either the tongue blade or (usually) the tongue tip. English alveolar sounds include [t], [d], [n], [s], [z], [l]. [pic] Post alveolar Post alveolar sounds involve the area just behind the alveolar ridge as the passive articulator. The active articulator may be either the tongue tip or (usually) the tongue blade. English postalveolars include [[pic]r ]. pic] Linguists have traditionally used very inconsistent terminology in referring to the post alveolar POA. Some of the terms you may encounter for it include: palato-alveolar, alveo-palatal, alveolo-palatal, and even (especially among English-speakers) palatal. Many insist that palato-alveolar and alveo (lo)-palatal are two different things — thoug h they don’t agree which is which. â€Å"Post alveolar†, the official term used by the International Phonetic Association, is unambiguous, not to mention easier to spell. Palato-alveolar These are produced by two simultaneous articulations: ) the blade of tongue articulates against the teeth ridge. b) The front of tongue is raised towards the hard palate. e. g. initial sounds in words ‘ shampoo’, ‘jug’, ‘cheese’ are palato-alveolar sounds. Palatal The active articulator is the tongue body and the passive articulator is the hard palate. The English glide [j] is a palatal. Velar[pic] The active articulator is the tongue body and the passive articulator is the soft palate. English velars include [k], [g] and also ‘ing’ sound in word ‘knowing’. [pic] Glottal This isn’t strictly a place of articulation, but they had to put it in the chart somewhere. Glottal sounds are made in the larynx. For the glottal stop, the vocal cords close momentarily and cut off all airflow through the vocal tract. In [h], the vocal cords are open, but close enough together that air passing between them creates friction noise. [pic] MANNER OF ARTICULATION †¢ Stop, an oral occlusive, where there is occlusion (blocking) of the oral vocal tract, and no nasal air flow, so the air flow stops completely. Examples include English /p t k/ (voiceless) and /b d ? / (voiced). If the consonant is voiced, the voicing is the only sound made during occlusion; if it is voiceless, a stop is completely silent. What we hear as a /p/ or /k/ is the effect that the onset of the occlusion has on the preceding vowel, as well as the release burst and its effect on the following vowel. The shape and position of the tongue (the place of articulation) determine the resonant cavity that gives different stops their characteristic sounds. All languages have stops. †¢ Nasal, a nasal occlusive, where there is occlusion of the oral tract, but air passes through the nose. The shape and position of the tongue determine the resonant cavity that gives different nasals their characteristic sounds. Examples include English /m, n/. Nearly all languages have nasals, the only exceptions being in the area of Puget Sound and a single language on Bougainville Island. †¢ Fricative, sometimes called spirant, where there is continuous frication (turbulent and noisy airflow) at the place of articulation. Examples include English /f, s/ (voiceless), /v, z/ (voiced), etc. Most languages have fricatives, though many have only an /s/. However, the Indigenous Australian languages are almost completely devoid of fricatives of any kind. †¢ Affricate, which begins like a stop, but this releases into a fricative rather than having a separate release of its own. The English letters â€Å"ch† and â€Å"j† represent affricates. Affricates are quite common around the world, though less common than fricatives. †¢ Flap, often called a tap, is a momentary closure of the oral cavity. The â€Å"tt† of â€Å"utter† and the â€Å"dd† of â€Å"udder† are pronounced as a flap in North American and Australian English. Many linguists distinguish taps from flaps, but there is no consensus on what the difference might be. No language relies on such a difference. There are also lateral flaps. †¢ Trill, in which the articulator (usually the tip of the tongue) is held in place, and the airstream causes it to vibrate. The double â€Å"r† of Spanish â€Å"perro† is a trill. Trills and flaps, where there are one or more brief occlusions, constitute a class of consonant called rhotics. †¢ Approximant, where there is very little obstruction. Examples include English /w/ and /r/. In some languages, such as Spanish, there are sounds that seem to fall between fricative and approximant. †¢ One use of the word semivowel, sometimes called a glide, is a type of approximant, pronounced like a vowel but with the tongue closer to the roof of the mouth, so that there is slight turbulence. In English, /w/ is the semivowel equivalent of the vowel /u/, and /j/ (spelled â€Å"y†) is the semivowel equivalent of the vowel /i/ in this usage. Other descriptions use semivowel for vowel-like sounds that are not syllabic, but do not have the increased stricture of approximants. These are found as elements in diphthongs. The word may also be used to cover both concepts. †¢ Lateral approximants, usually shortened to lateral, are a type of approximant pronounced with the side of the tongue. English /l/ is a lateral. Together with the rhotics, which have similar behavior in many languages, these form a class of consonant called liquids. [pic] How to cite Places and Manner of Articulation in English, Papers

Strategic Management and Marketing

Question: Discuss about theStrategic Management and Marketing. Answer: Introduction In order to successfully implement the desired marketing strategies to acquire a prominent position in the competitive global business market, the business organizations are increasing focus upon improving their strategic marketing management processes. In this essay, the strategic marketing analysis of Fonterra Co-operative Group Limited has been analyzed which seems to be the largest daily producer company of New Zealand. The vision, mission and strategy of this organization have also been described along with its position in the competitive market which is supported by the Porters five force analysis. Moreover, the related data of the vision, mission and strategy of Fonterra are also presented through a diagram in order to give a clear view about them. Research Vision, Mission, Strategy of Fonterra Vision and Mission The vision of Fonterra, as per the view of Chowdhury (2013), is to maintain their goodwill and brand image among their consumers by improving the quality of their dairy products. The natural source of milk of Fonterra tends to increase its reliability among its consumers all around the world (McFarlane, 2013). The main vision of this organization is to secure maximum profit amount by providing the best quality dairy products to its consumers. By sharing their authentic value, it tries to strengthen its brand image among its global consumers. According to David, David and David (2015), in 2014-2015, Fonterra is supposed to be the most trusted dairy nutrition source of the world. From the financial budget of 2015-16, it is observed that this organization has secured around NZ $ 18.02 billion revenue along with a profit rate of NZ $ 920 million. In 2016, it has market value of NZ $ 17 billion. By 2015, it aims to secure revenue of NZ $37 billion along with developing 32 billion liter milk pools in Australia, New Zealand, China, USA, Europe and Chile. This organization has regarded Latin America and Greater China as the two most prominent potential sources of cash flow (Fonterra.com, 2013). This organization aims to indulge in multi-hubs for which it has developed global partnerships and in seeding markets for which some countries are identified like Ethiopia, Myanmar, Iraq and Azerbaijan. In order to maintain the share in global dairy market, Fonterra mainly focuses upon four countries such as Sri Lanka, Myanmar, Chile and New Zealand, while it has selected China, Brazil, Indonesia and Australia, insofar as the securing revenue amount is concerned (Fonterra.com, 2013). Image: Diagram of the vision, mission and strategy of Fonterra (Source: Created by self) Strategy The main strategy of this organization seems to regard the price of the milk along with the return on capital insofar the market potentiality is concerned. In order to maintain their desired sales rate, this organization aims to improve their reputation among their consumers along with developing engagement with them (McFarlane, 2013). In 2015, this organization has taken V3 strategy which indicates to the increase of value, velocity and driving volume with the help of seven different strategic ways such as the increase of the milk sources in New Zealand, increase of the current position of its consumers through expansion, further development of Anlene business, increase of the foodservice potential, cautious investments in the milk pools, acquire prominent position in the maternal and child nutrition market and proper arrangement in the organization for the better implementation of these strategies (Fonterra.com, 2013). In order to properly execute their determined strategies, this organization aims to follow certain specific actions like proper allocation of the resources, the accurate identification of underperforming business centers, exact execution of their plans by improving their customer focused performance. By the proper distribution of the capital, this organization tries to ensure their potential to take new initiatives so that they can improve their production rate along with the quality of their product (Omotayo, 2015). On the other hand, the identification of underperforming dairy firms can minimize their chance for further financial loss. In this way, they aim to identify the reasons behind this failure and taken necessary action for solving this problem (Trivedi, 2013). By employing customer focused service, Fonterra tries to build a healthy relationship with its consumers so that they can regard their products foremost among the other dairy products. Analysis and Explanation of the Competition Level in the Market for Fonterra As per Ilieska (2013), Porters five force is one of the best marketing strategy with which the business organizations can effectively analyze their position in the competitive market. It also helps to identify the potentiality of Fonterra among other daily manufacturers of New Zealand namely United Dairy NZ Ltd, Taranaki Milk Products Ltd, Open Country Dairy Ltd etc. New Entrants From the viewpoint of Iyamabo and Otubanjo (2012), Fonterra is facing a threat about the emergence of new entrants in the competitive dairy market of New Zealand. Plenty of supply sources along with low purchase rate attract various other dairy manufacturers who only tend to indulge in export businesses. On the other hand, global dairy farms like Nestle etc also prefer low cost supplier country like New Zealand from where they can acquire sufficient amount of milk at cheap costs. Suppliers This organization seems to produce around 2.5 million tons dairy products with the help of around 17500 dairy farmers of New Zealand who are also the shareholders of this company (Khan Khalique, 2014). The trustworthy and strong sources of milk seem to be one of the strength of this organization from which almost 94% are exported all around the world to fulfill the huge demand for dairy products. This organization also ensures this huge supply at a lower rate by building a healthy relationship with the farmers (Kosan, 2014). Fonterra also tries to apply technologies at their dairy farms so that they can increase the production with which they can expand their business to their desired countries like China, India etc. In order to meet the high and growing demand of fresh dairy products, at the China branch of Fonterra, a pilot farm seems to be developed. It seems to have around 6200 cows among which almost 3256 are indoor kept with which this branch aims to produce double amount of m ilk than its present production (Fonterra.com, 2013). Buyers Due to the rapid changing food habits of the consumers, Fonterra is facing growing difficulty regarding the maintenance of the prices of its products. The system of demand and supply of dairy products also gets interrupted because of its consumers (Leeflang et al., 2014). In order to fight this obstacle, this organization has developed a new online selling website of its different dairy products like milk, butter, yoghurt etc where it can easily change the prices of its products in accordance with the changing demand and supply system. Substitutes During the present craze of health consciousness, consumers tend to opt for other substitutes for the natural milk products (Iyamabo and Otubanjo, 2012). The rapid growing illness like blood pressure, cholesterol etc, people aim to consumer low fat processed dairy products like goat milk, soya milk, power milk etc which seems to affect the immense demand and popularity of natural milk product (McFarlane, 2013). Due to this reason, the profit level of Fonterra seems to be get affected. Internal Rivalry In the recent competitive market, Fonterra faces threats not only from its competitors at its home country, New Zealand but also from its global competitors namely Kraft, Nestle etc because they are rapidly taking the major positions in the share market. Fonterra seems to be the merger of two giant dairy organizations of New Zealand such as Kiwi Co-operative Dairies and New Zealand Dairy group which strengths its marketing strategies and also increases its profit rate. However, it also faces trouble with the fast changing global marketing strategy with which they try hard to be accustomed (Skokan, Pawliczek Piszczur, 2013). On the contrary, in 2015, Fonterra aims to show its potential in the global market by acquiring two new businesses such as dairy dessert and yoghurt in Australia from one of its major competitor, Nestle as it faces difficulty to maintain its milk supply from the dairy farmers. Conclusion In this way, the strategic marketing management of Fonterra has been analyzed by vividly describing its vision, mission and strategy with which this organization aims to increase their daily production that can also cause a hike in the sales and profit rate of this organization. With the help of the specific diagram involving related data about the vision, mission and strategy of Fonterra helps to have better view on this subject. On the other hand, detailed Porters five force analysis also helps to have a better view about the competitive market position of this organization. Reference List Chowdhury, P. P. (2013). Key strategies and issues of positioning: A review of past studies.American Academic Scholarly Research Journal,5(1), 55 David, M. E., David, F. R., David, F. R. (2015). Mission statement theory and practice: A content analysis and new direction.International Journal of Business, Marketing Decision Science,7(1), 95-110 Fonterra.com, (2013), Fonterra, Available from: https://www3.fonterra.com/nz/en/about-us.html [Retrieved on 16 Feb, 2017] Ilieska, K. (2013). Customer Satisfaction Indexas a Base for Strategic Marketing Management.TEM JOURNAL,1(2), 327-331 Iyamabo, J., Otubanjo, O. (2012). A Three-component definition of strategic marketing Khan, M. W. J., Khalique, M. (2014). Strategic planning and reality of external environment of organizations in contemporary business environments Kosan, L. (2014). Accounting for Marketing: Marketing Performance Through Financial Results.International Review of Management and Marketing,4(4), 276 Leeflang, P. S., Verhoef, P. C., Dahlstrm, P., Freundt, T. (2014). Challenges and solutions for marketing in a digital era.European management journal,32(1), 1-12 McFarlane, D. A. (2013). The strategic importance of customer value.Atlantic Marketing Journal,2(1), 5 Omotayo, F. O. (2015). Knowledge Management as an important tool in Organisational Management: A Review of Literature.Library Philosophy and Practice, 1 Skokan, K., Pawliczek, A., Piszczur, R. (2013). Strategic planning and business performance of micro, small and medium-sized enterprises.Journal of Competitiveness,5(4).p.550 Trivedi, J. Y. (2013). A Study on Marketing Strategies of Small and Medium sized Enterprises.Research Journal of Management Sciences ISSN,2319, 1171

Recently Increased International Attention -Myassignmenthelp.Com

Question: Discuss About The Recently Increased International Attention? Answer: Introduction Recently increased international attention has been attached to non union form of employee representation. This is because the representation gap in various countries is growing as membership of the union is declining. Another reason for the growth of Non-union representation is the rising evidence of advantages of representative employee indulgence for enterprise efficiency and flexibility. However the reality in relation to the Australian attempt towards employee participation has not been discussed much. According to (Patmore, 2013) a Non-union representation can be defined as a kind of representation mechanism which is present along with or in place of trade unions. This form of representation historically gas been most common in Australia. The effectiveness of the non-union form of representation has not been tested much in relation to its composition, independence form things such as managerial influence, representation made by such bodies as well as their accountability (Estre icher, 2013) The purpose of this paper is to analyze to what degree the non-union forms of employee representation and voice would ease the issues which have risen in the seven eleven case. The analysis would be supported with respect to evidence for non-union forms of employee representation. The purpose of the paper is also to provide recommendation in relation to the changes required in the bargaining structure operating in the retail industry in order to avoid and address the issue which arose in the 7 eleven case appropriately. The recommendation would be provided business on the effectiveness of the Australian bargaining structure as well as appropriate policy examples from other countries. Eleven Case As discussed in the Assessment 7 Eleven is a well known franchisee working in Australia which have which have indulged in unethical and illegal activities in relation to how they treat and deal with the employees. The news about the incident spread very fast and thus it led to the lunching of an enquiry by the Fair work Ombudsman in the year 2014. The focus of such enquiry was of whether the organization was appropriately abiding by the employment policy, procedures and legislations or not. It was found by the inquiry that the franchisee was providing poor working condition to the employees who were mostly oversee workers such as less leaves and increased working hours. The inquiry also found that the wages which had been provided by the franchisee to the employees were significantly less than the minimum wages required to pat to a person working in Australia. Through implementing these illegal and unethical practices the organization was striving to make increased profit at the cost of its employees. Non-Union Employee Representation According to (Sheldon, Nacamulli, Paoletti, Morgan, 2016) for many years collective bargaining and unions have been used to manifest employee representation and voice in the employment relationship in Australia. However, such a situation no longer exists. In the present employment worlds most of the employees are not a member of a union but are represented and their voice is exercised through various other arrangements and mechanisms. These arrangements can take the form of a work council, supervisory boards representation and representation made by employees. There are various organizations such as in our case the 7 eleven franchisee who does not have a proper union representation. In such organization the non-union forms of employee representation can be very helpful for the employees to raise their voice and concerns to the heard by those who are responsible. According to (Kersley, et al., 2013) organizations which have a non-unionized work place are provided with considerable fr eedom in relation to the process of dismissal. Unionized workplace have to undertake a significant time consuming process with respect to dismissal. In use of non-union forms of employee representation not only takes away the time and complexity required in the process of dismissal but also ensures that the representatives of the employees raise a significant voice in relation to an act of the employer which they do not consider as fair. They have the power to escalate the issue to the owners and managers and if not satisfied they can further raise the issue with the authority. The functioning of the non-union forms of employee representation is based in the English proverb which suggests that united we stand and divided we fall. According to (Van Wanrooy, et al., 2013) who had surveyed more than 40 case studies in relation to Non union form of representation provide that although this form of representation make the functions of the HR managers difficult in organization, but for organizations like the 7 eleven where there is no management of employees the form of representation can be significantly useful towards assuring the actions of the employers are kept under a check. A disadvantage of non union employee representation which have been provided by (Kaufman Taras, 2016) is that although the form of representation allows for the input of employees in the decision making process the final decision making power still vests in the management. This is one of the most significant disadvantage which could been seen in the application of the non-union forms of employee representation in the 7 eleven case. When the supreme power is in the hands of the management it would not be possible for employees to raise th eir voice and even if they do the voice is not going to be heard. This disadvantage can only be mitigated by proving increased powers to the employees in relation to bargaining and raising their voice. The problem can also be solved by the non-union forms of employee representation by extending their reach to beyond the managers and owners of the organization to the employment authorities of the country (Fossum, 2014) Through the above discussed characteristics of the non-union forms of employee representation it can be suggested that it would be only able to solve the issue which arose in the 7 Eleven case if the reach of the representatives of the employees is extended beyond the owners to the legal authorities like the Fair work ombudsman. Where the unities through traditional unions are absent it is not easy for the employees to raise their voice against the discretion of the employer. However the problem can be solved if the non-union forms of employee representation raise their voice in unity against any unfair practices which is conducted by the employer in relation to the work place (Sheldon, Nacamulli, Paoletti, Morgan, 2016) Collective Bargaining (Question 2) Collective bargaining is the process through which unions negotiate in relation to their rights in the work place such as leaves, working conditions and wages. Since 2007 there have been significant reforms in the industrial relation policies in Australia. There was an expectation that the fair work Act would introduce traditional structure of collective bargaining in Australia. However a much more strange process of collective bargaining had been introduced by the Fair Work Act. during the initial stages of the Act there had been a fair number of collective bargaining arrangements lodged in Australia, however the number started to fall considerably from 2012 till the present. There was a constant debate over the fact that too much power has been provided to the unions which are misusing it to cause trouble and hardship to the employers. However there have been no concrete evidence provided in relation to such debate. According to (Bailey, Price, Pyman, Parker, 2015) the density of the unions are declining considerably. The same situation is in relation to the non union representation but such representation showed a rise from 2014. However as stated by (Berg, Kossek, Baird, Block, 2013) these arrangements are only documented and not bargained for in the absence of a proper union and are merely forwarded for the process of Audit. Recommendations The first and foremost recommendation which would be provided by this paper in relation to the collective bargaining structure in Australia that it is required by the government to identify and recognize the fact that it is not easy to achieve genuine co-operation in the workplaces of Australia and the policies such as bargaining in good faith may be useful buy are not sufficient for the present condition (Ribeiro, 2016). Increased compliance and strict implementation of laws are required to ensure a proper bargaining structure is created. The relationship which exists between representatives of the employers and the trade unions is often perceived as fair. However the negotiations which take place are difficult and it is generally not easy to conclude the agreements which have been commonly accepted. The bargaining process is often slowed down due to the process of long lasting rounds of negotiations. The major reason for such problem is that there is a lack of authority between the negotiators to come to a final discussion. Thus such representatives have to be provided increased authority as it is done in the United Kingdom (Pekarek Gahan, 2016).Collective bargaining in relation to the employer are only limited to only the signatories. However the situation needs to be changed and all employers should be brought into the coverage of collective bargaining. The most problematic negotiations are those which are relate to the increase in wages and problems relating to payment. A third party which is also known as the social partner in Slovakia is a good way of making the parties to the process if collective bargaining comes to a conclusion (Patmore, 2013).Such a third party may also act as a witness and evidence in relation to the process of bargaining and the decision which had been reached. The introduction of a mandatory third party in the collective bargaining process in Australia can also enhance the quality of the process in the country Conclusion Through the above discussion it can be concluded that the non-union form of employee representation come with both advantages and disadvantages. However the popularities of such representations in Australia have significantly increased during the last few years. Evidence suggest that although the non union forms do not have much authority in relation to the workplace they can be useful for providing support to the employees in work places like the 7 eleven franchisee. Collective bargaining is the best process available to the employees in relation to their rights in the work place. The process can however be enhanced in Australia by following the above discussed recommendations. References Bailey, J., Price, R., Pyman, A., Parker, J. (2015). Union power in retail: contrasting cases in Australia and New Zealand.New Zealand Journal of Employment Relations . 40(1), 1. Berg, P., Kossek, E. E., Baird, M., Block, R. N. (2013). European Management Journal. Collective bargaining and public policy: Pathways to work-family policy adoption in Australia and the United States, 31(5), 495-504. Estreicher, S. (2013). Easy in, Easy out: A Future for US Workplace Representation.Minn. L. Rev.,98, 1615. Fossum, J. A. (2014). Labor relations. Mcgraw Hill Higher Educat. Kaufman, B. E., Taras, D. G. (2016). Nonunion employee representation: history, contemporary practice and policy. Routledge. Kersley, B., Alpin, C., Forth, J., Bryson, A., Bewley, H., Dix, G., Oxenbridge, S. (2013). Inside the workplace. from the 2004 Workplace Employment Relations Survey. Routledge. Patmore, G. (2013). Unionism and non-union employee representation. interwar experience in Canada, Germany, the US and the UK.Journal of Industrial Relations, 55(4), 527-545. Pekarek, A., Gahan, P. (2016). Unions and collective bargaining in Australia Accounting .. Journal of Industrial Relations, 58(3), pp.356-371. Ribeiro, A. T. (2016). Recent Trends in Collective Bargaining in Europe.E-Journal of International and Comparative Labour Studies. 5(1). Sheldon, P., Nacamulli, R., Paoletti, F., Morgan, D. E. (2016). Employer association responses to the effects of bargaining decentralization in Australia and Italy. Seeking explanations from organizational theory.British Journal of Industrial Relations, 54(1), 160-191. Van Wanrooy, B., Bewley, H., Bryson, A., Forth, J., Freeth, S., Stokes, L., Wood, S. (2013). The 2011 workplace employment relations study. First findings.